Where Beauty Meets Browsing:
The Immersive Digital Experience Behind Dubose
Shopify Website Design Content Strategy
Dubose is a next-generation skincare brand that artfully blends science, luxury, and clean beauty to create effective solutions. Led by advanced injector and skin care expert, Elle Blakeney, Dubose has rapidly earned recognition for its minimalist yet potent formulations, including the cult-favorite re-du™ serum—a cornerstone in the skincare routines of those who embrace the “clean girl” aesthetic.
At Dubose, each product is grounded in science-backed research, crafted with purpose, and designed for results.
DUBOSE
CAPABILITIES
With Dubose, the products were never meant to steal the spotlight. From day one, we knew the people using them had to be the heroes of the story. The brand and website were designed to reflect real lives, real rituals, and the quiet confidence that comes from feeling good in your own skin.
Creating a Seamless and High-Impact eCommerce Experience
We designed a Shopify experience that feels intimate and immersive, where clean lines and thoughtful pacing allow visitors to see themselves in the story. Every element—from typography to imagery—was chosen to evoke clarity, confidence, and care. The result is a digital space that feels personal, elevated, and quietly powerful, just like the brand itself.
OUR STRATEGIC APPROACH
Beyond aesthetics, we strategically designed the website to maximize conversions and foster repeat purchases. We created an intuitive user flow that guides visitors seamlessly from discovery to checkout, removing friction at every step. Our integration of a smooth checkout experience and personalized product recommendations helped Dubose achieve an industry-leading 89% repeat purchase rate.
Dubose’s rapid success meant that their digital presence needed to scale effortlessly alongside their brand. We developed a high-performing storefront that could handle high traffic, flash sales, and future product expansions. The site was designed with a mobile-first approach, ensuring a flawless shopping experience across all devices. With a data-driven backend and strategic integrations, Dubose is now equipped to continue growing without limitations—from product launches to global expansion.
THE END RESULT
I can not say enough amazing things about Glo Creative!! I launched my business in July of 2023 and have worked with them on and off for all web related projects since. They created the most beautiful semi-custom website for me and have gone above and beyond every step of the way, even custom coding in things that were otherwise impossible. They are professional, responsive, respectful, timely, and so lovely to work with. Like most, I was very overwhelmed in the beginning of the web development phase of my business before finding Glo Creative and I can confidently say they have been a pleasure to work with the last year and a half. An incredible group of women who you can trust will get the work done on time and better than you envisioned!
Elle Blakeney RN, BSN
Founder, Dubose Skincare
TESTIMONIAL
89%
Of people returned for repeat purchases solifdifying Dubose’s brand positioning.
37%
Increase in order size among repeat purchasers, proving that the site not only converts but encourages deeper brand loyalty.
1 Day
It only took one day for Dubose to sell out of their most popular product, the re-du serum.
